August 20, 2013: Providence, RI – Inspirited Living is the luxury lifestyle brand that seeks to hearten, inspire and encourage individuals toward personal fulfillment and community. Inspirited Living founder Lynne Bryan Phipps is an accomplished equestrienne, yachtswoman, interior architect and ordained minister. The brand launch includes an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.
Lynne chose Boston-based Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Lynne shares, “I do what I do because it matters to me that I find meaning in my work. I am all about supporting, encouraging, and uplifting the human experience… Mind, Body and Spirit and Laidlaw Group shared my vision.” The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers content in an inspiring and aesthetically appealing way.
From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.
Lynne continues to search the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.
One of the most personalized features of the website is Foot Candles, encouraging notes, primarily written by Lynne, that inspire her followers to “Have an Inspirited Day.” These notes, along with the blog, strive to create a sense of community and support others in sharing their work and collections.
The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving
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