New Branding and Website Launch for Inspirited Living

Inspirited Living

August 20, 2013: Providence, RI – Inspirited Living is the luxury lifestyle brand that seeks to hearten, inspire and encourage individuals toward personal fulfillment and community. Inspirited Living founder Lynne Bryan Phipps is an accomplished equestrienne, yachtswoman, interior architect and ordained minister. The brand launch includes an interactive website that connects to a larger social media platform and offers a world-class shopping experience and vehicle for rejuvenation.

Lynne chose Boston-based Laidlaw Group for this project because of their experience with international luxury brands, equestrian products and their knowledge of the health and wellness market. Lynne shares, “I do what I do because it matters to me that I find meaning in my work. I am all about supporting, encouraging, and uplifting the human experience… Mind, Body and Spirit and Laidlaw Group shared my vision.” The word inspirited, which means “to instill courage or life into,” accurately describes Lynne’s accomplishments. Laidlaw Group created a brand that delivers content in an inspiring and aesthetically appealing way.

From the moment the user enters the website, the immaculate white backdrop accentuates the vivid, screen-spanning photos and elegant typeface. Clear-cut dropdown menus share Lynne’s various forms of inspiration, from people and businesses to horses, stories and art. Features like the Daily Horoscope and daily inspirational quotes foster a rapidly growing community of inspirited followers. The website houses a blog and connects users to social media platforms including Twitter, Facebook and Pinterest.

Lynne continues to search the world for the items in her Inspirited Collections. Users can choose from the Pegasos Collection of handmade horse hair bracelets and Metlar Swarovski crystal belts to the South African Ardmore Qalakabusha Sofa and fractional ownership in McMillen vintage yachts.

One of the most personalized features of the website is Foot Candles, encouraging notes, primarily written by Lynne, that inspire her followers to “Have an Inspirited Day.” These notes, along with the blog, strive to create a sense of community and support others in sharing their work and collections.

The Inspirited Living website can be viewed at www.inspiritedliving.com. Find Inspirited Living on Twitter at https://twitter.com/InspiritedLife and on Facebook at https://www.facebook.com/InspiritedLiving

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The Compass School: An Opportunity to become Lifelong Learners

Lynne Bryan Phipps

When Lynne Bryan Phipps sees a problem, she creates her own solution. And when it came to her children’s education, she had THE solution. “I saw a huge need, not only for additional schools, but for a different kind of education to be available. And that education included a core, values based education.” She took her kids out of a great school, moved to Kingston, Rhode Island, and founded the Compass School, a K-8 school dedicated to graduating problem solvers, critical thinkers and lifelong learners.  “I wanted to create a place where students could work to the best of their abilities; where they could grow. This meant constantly promoting the child’s strengths.” Lynne’s vision meant providing an environment where students embrace the learning process. 13 years later, the Compass School is the top-ranked middle school in Rhode Island, the second-ranked elementary school in the state and has a waiting list of over 250 students.

Lynne created a learning opportunity that emphasized a collaborative, hands-on educational approach with the guiding framework of social responsibility and environmental sustainability. “Kids learn the most when they have fun! If they think of school as work then they build a natural resentment toward it. If they enjoy school they will not only build a desire to become lifelong learners, they will better understand themselves and their place in the world-both their commitment to others around them and their responsibility to their communities and the environment.”

Lynne knew establishing a school was no easy task, but she rose up to the challenge. Lynne spent several months engaged in conceptual work, shaping the school’s vision and mission statement while educating herself on the necessary steps to make her dream school a reality. “I found out there were many other parents that shared my vision and were eager to get on board. I did my research, worked with the head of the Childhood Development Center at the University of Rhode Island, and got the first- level approval from the state to found a charter school. For the second round of approval we developed a founding board.” Lynne’s charisma for the project garnered support from those around her. She conducted a nation-wide teacher search and established a council composed of a governing body of enthusiastic directors, teachers and parents. Allen Zipke, the director of Compass School since 2002, shared Lynne’s vision: “Lynne has a unique ability to rejuvenate. She is a really enthusiastic person and she believes wholeheartedly in the school’s mission.”

With a strong support backing it, Compass School opened up in 2002 offering a wildly attractive private school education in a public school setting. With a teacher-student ratio of 1:10-1:15 (depending on age groups) the students each receive significant attention and engage in material differently at each stage of the learning cycle. Lynne says, “Kids learn in cycles. They are interested in particular subjects for approximately six months before turning to a new area of interest. Teachers foster an environment where kids work in their preferred areas and grow into themselves.” In order to avoid the containment of grades, students are differentiated into groups Explorers (grades K &1), Adventurers (grade 2), Discoverers (grades 3 &4), Investigators (Grades 5 &6), and Navigators (grades 7 &8) allowing each student to spend two years with one teacher and maximize individual learning potential.

Every aspect of Compass is tailored to maximize the student’s potential. “The highly qualified teachers construct student projects around areas of interest and they intrinsically learn Math, English, and other subjects in the context of their projects,” shares Lynne.

Compass School is now one of the most sought after educations in Rhode Island. Lynne still plays an advisory role at the school, MCing every graduation and planning council retreats to ensure the school is still in line with its original mission and purpose. Lynne reflects, “I love knowing that the students at compass are doing more than learning. They are living their education. And that is what it’s all about.”

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